How to Open a WhatsApp Business Account?
Create a professional business profile with the WhatsApp Business app, then connect it to your CRM to manage every incoming message with your team from a single panel.
What is WhatsApp Business, and why do you need it?
WhatsApp Business is a free app designed to help small and medium-sized businesses communicate with their customers in an official, organized way. What sets it apart from personal WhatsApp is that it offers tools such as a business profile, business hours, a catalog, automated greetings, and quick replies.
WhatsApp Business on a single phone may be enough on its own; however, when multiple agents need to use the same number, when messages must not slip through the cracks, and when every conversation needs to be tied to a customer record, the business app alone falls short. This is exactly where connecting WhatsApp to your CRM comes in.
Steps to open a WhatsApp Business account
Set up your professional profile in 5 minutes.
Download the app
Download the "WhatsApp Business" app from the App Store or Google Play. Your business number should be different from your personal number.
Verify your number
Enter your business phone number and confirm the code sent via SMS. Landline numbers can also be used with voice-call verification.
Complete your business profile
Add your business name, category, logo, address, business hours, website, and a short description. A complete profile builds trust.
Set up your tools
Define your greeting message, away message, quick replies, and product catalog. Answer frequently asked questions in seconds.
Connect it to your team and CRM
As you grow, connect your number to FlexInbox via QR code and manage it with multiple agents, so every conversation is logged in your CRM record.
Personal number vs. WhatsApp Business vs. API
You have three options: personal WhatsApp, the WhatsApp Business app, and the WhatsApp Business API. For small teams, the Business app is enough. As your team grows, there are two paths: the expensive, approval-gated API, or the FlexInbox approach, which lets you connect your existing number via QR and use it as a team.
We compared which one is right for you in detail in our article WhatsApp Business API or connecting via QR?
- Personal WhatsApp: One person, no business tools. Not recommended for professional use.
- WhatsApp Business: Free, with a business profile and tools. One user per phone.
- API / FlexInbox: Multiple users, multiple numbers, CRM records, and AI. For teams and growing businesses.
Frequently asked questions
Is a WhatsApp Business account paid?▾
No, the WhatsApp Business app is free. For advanced capabilities such as team management, CRM integration, and AI, you use a platform like FlexInbox.
Can I use the same number for both personal and business?▾
No. A phone number can be registered to only one WhatsApp type at a time (personal or Business). We recommend a separate number for your business.
Can multiple people use my WhatsApp Business account?▾
The app itself is limited. To let multiple agents use the same number simultaneously, you can connect your number to FlexInbox via QR.
Start managing your number with your team
Connect your WhatsApp Business account via QR and move your conversations into your CRM.