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Getting started guide

How to Create a WhatsApp Business Account?

Build a professional business profile with the WhatsApp Business app, then connect it to your CRM to manage every incoming message together with your team from a single panel.

What is WhatsApp Business and why do you need it?

WhatsApp Business is a free app designed for small and medium-sized businesses to communicate with their customers in a formal, organized way. What sets it apart from personal WhatsApp is that it offers tools such as a business profile, working hours, a catalog, automated greetings and quick replies.

WhatsApp Business on a single phone may be enough; but when multiple agents need to use the same number, messages must not get lost, and every conversation needs to be tied to a customer record, the business app alone falls short. This is exactly where connecting WhatsApp to your CRM comes in.

Steps to open a WhatsApp Business account

Set up your professional profile in 5 minutes.

1

Download the app

Download the "WhatsApp Business" app from the App Store or Google Play. Your business number must be different from your personal number.

2

Verify your number

Enter your business phone number and confirm the code sent by SMS. Landline numbers can also be used with voice-call verification.

3

Complete your business profile

Add your business name, category, logo, address, working hours, website and a short description. A complete profile builds trust.

4

Set up the tools

Define your greeting message, away message, quick replies and product catalog. Answer frequently asked questions in seconds.

5

Connect to your team and CRM

As you grow, connect your number to FlexInbox via a QR code and manage it with multiple agents; let every conversation be logged to a CRM record.

Personal number vs WhatsApp Business vs API

You have three options: personal WhatsApp, the WhatsApp Business app and the WhatsApp Business API. For small teams, the Business app is enough. As the team grows, there are two paths: the costly, approval-gated API, or the FlexInbox approach that lets you connect your existing number via QR and use it as a team.

We compared which one is right for you in detail in our article WhatsApp Business API or QR connection?

  • Personal WhatsApp: Single person, no business tools. Not recommended for professional use.
  • WhatsApp Business: Free, with a business profile and tools. One user on one phone.
  • API / FlexInbox: Multiple users, multiple numbers, CRM logging and AI. For teams and growing businesses.

Frequently asked questions

Is a WhatsApp Business account paid?

No, the WhatsApp Business app is free. For advanced features such as team management, CRM integration and AI, you use a platform like FlexInbox.

Can I use the same number for both personal and business?

No, a phone number can be registered to only one type of WhatsApp (personal or Business) at a time. A separate number is recommended for business.

Can multiple people use my WhatsApp Business account?

The app itself is limited. To let multiple agents use the same number simultaneously, you can connect your number to FlexInbox via QR.

Start managing your number with your team

Connect your WhatsApp Business account via QR and move conversations into your CRM.